OWN or Manage A BUSINESS WEBSITE? do this BEFORE January
1. Update your website content.
Stale data kills sales…
2. Update your web social profiles
Again… Stale data kills sales.
3. Update your business email signature.
A free and easy way to tell people what you do. ( You can thank us later)
FULL TRANSCRIPT
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[Music]
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hey what’s up everybody so
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it is december what does that mean it
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means that it’s time to get ready for
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january that’s right january is just
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around the corner so december is an
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opportunity for businesses to reset
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their strategies for next year so for
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this particular video i’m going to give
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you three ideas of things that you can
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do right now today at least in this
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month of december that you can use to
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enhance your business and prep it for
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january and for 2022.
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all right so tip number one
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make sure you go through your website
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and update the relevant bits so that is
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going through and adjusting your
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business hours where necessary you can’t
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believe how many businesses have
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adjusted or modified their hours over
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the last year and they have not updated
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their websites you literally have people
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showing up to businesses
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and the doors are closed
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or there could be another day that they
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added to the schedule and the doors are
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opening and the staff is saying where
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are the people well the people went to
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your website and this shows is closed so
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they didn’t show up that extra hour too
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early that you opened so update your
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hours the other thing on your website to
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do is to update your staff bios and
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photos so
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people show up to your website they want
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to see who’s servicing them and right
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now we’re hearing about the great
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resignation and the and all this other
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stuff online well that also affects your
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staff and your staffing so go through
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that because once again people want to
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see who they’re working with and if it’s
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not there if it’s not accurate you don’t
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want to have a situation where there’s
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like well you say that so-and-so is
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working here
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and that’s not about available all right
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and the third thing on your website that
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you should be working on is making sure
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that
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you have
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accurate products and services so a lot
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of us have done pivots on our businesses
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in terms of the product and service
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offerings that we have make sure that
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your website reflects those changes
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if not you’re also setting up your
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business for potential failure because
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customers are going to be expecting
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services or products and if you don’t
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offer those services and products
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take them off your website or if you do
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offer new services and products let
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people know about them them so you can
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sell those services and products okay
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tip number two and this is super easy
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for you to do and that is to go through
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your online social profiles so that’s
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like your google my business your yelp
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bing places and make sure that
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information that you updated on your
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website you update that same information
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on those platforms that’s gonna
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first of all it’s gonna make your
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business profile more accurate um but
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secondly secondly it’s going to allow
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people to
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to consume your products and services
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uh and the third thing
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which is also another super easy thing
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that you can do that a lot of people
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don’t even think about and that uh is to
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update your email signature yes your
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email signature is also part of web and
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digital marketing
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so when you realize it or not your email
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signature will travel way further
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than paying for a ppc or our
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pay-per-click campaign so before you dig
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into your pockets and start paying for a
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google adwords or
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a
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facebook ads campaign update your email
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signature if you have a promotion or
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products and services that you are
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pushing out there actively put that in
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your signature
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it’s super easy to do there’s tons of
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youtube videos on how to do just that
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anyway again my name is edward ferguson
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if you found vid of if you found uh
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value in this particular video go ahead
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and to do the thing and to put a comment
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below i’m curious to see what you guys
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are doing in your businesses right now
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today this month of december to prep
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your businesses for
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2022. take care my friends and i will
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see you all next video
