👉As a business owner, have you actually considered that you need to update your website for the winter?
👉Now is a great time to connect and engage with existing customers and to gain some new ones.
Winterizing your website essentially means that you are preparing your website to communicate with your customers.
Check out this short video to get some new ideas.
❤Enjoy and don’t forget to like/subscribe/comment below. ❤
-Edward
Full Transcript
00:00
hello hello good monday to you this is
00:02
edward from thewebpagesite.com
00:05
thank you for stopping by so for this
00:06
particular video i’m going to be talking
00:08
about prepping your website for the for
00:10
the winter so this is monday motivation
00:13
motivational monday however you want to
00:15
phrase it however you want to put it
00:16
together but basically this is your
00:18
opportunity this is your reminder to go
00:21
ahead and to do those things to make
00:24
your website and ultimately your brand
00:27
more profitable so
00:29
tip number one
00:31
is to follow ppe what do i mean by ppe
00:34
preparation planning and execution so
00:37
nothing that we do
00:38
occurs
00:39
without
00:40
preparing excuse me planning preparation
00:44
and execution so nothing that we do
00:46
occurs without planning uh so first of
00:48
all we have to understand what we want
00:50
to do what products are important to our
00:52
customers this time of year
00:54
and so like for instance if you had a
00:56
bakery you’d be selling holiday cakes or
00:58
cupcakes things that people can use at
01:00
holiday and office parties either
01:02
directly at the parties or as gifts
01:05
to friends and neighbors if you had a
01:08
let’s say a chakuteri business you’d
01:10
want to have the products out there that
01:12
are going to be relevant to people in
01:14
the space for holiday parties remember
01:16
last year was a crazy year so a lot of
01:17
businesses lost their those those
01:20
contracts so it’s an opportunity for you
01:22
to get your business in there to get
01:24
those new contracts into those new
01:25
agreements all right so now that we’ve
01:28
uh did our planning then we want to
01:29
prepare so preparing means uh getting
01:33
the
01:34
info infrastructure together to update
01:37
all of the the content that we want so
01:39
preparing if for the website perspective
01:41
means what type of images do we want to
01:43
show on the on the website
01:45
who how frequently do we want to update
01:47
those images what’s the messaging that
01:49
goes along with that
01:51
and then the final phase is going to be
01:52
the execution so the execution think
01:55
about it this way the execution is going
01:56
to be the easy part that’s when you’re
01:58
actually just implementing those changes
02:00
and to put stuff in relation to you
02:02
think about your favorite e-tailer when
02:04
you go to the website they periodically
02:07
change their images on their website to
02:09
correspond to the season you should be
02:11
doing that
02:12
with your business so your hero image is
02:15
probably the easiest thing that you can
02:17
start off with this so the hero image is
02:19
that big giant image that most websites
02:21
have change that to something relevant
02:22
for the fall thankful grateful whatever
02:25
your fall
02:26
slash winter seasonal information wants
02:28
to be put that out there and then that
02:30
call to action which is the text that
02:32
says
02:32
hey we we service this type of customer
02:36
change that to something that’s more
02:37
actionable and relevant for the season
02:39
as well that is something super simple
02:41
that you can do in terms of the
02:42
messaging and then
02:44
as you evolve throughout the process you
02:46
may have some additional information but
02:48
that’s a great starting place to get you
02:51
to start to open up that dialogue and
02:52
that communication with your customers
02:54
and with your potential customers anyway
02:57
uh edward here from the webpagesite.com
02:59
if you found that this particular video
03:01
has some value for you don’t forget to
03:03
do the thing to click down below and to
03:05
like and to subscribe to this particular
03:07
channel as always have a wonderful and
03:09
amazing day and i will see you all next
03:11
video
03:14
[Music]
03:19
you
